
Are you losing weight but not happy with how you look?
Losing Weight is not the same as Losing Fat
“Focusing on specific macro targets instead of just calories overall has changed my body composition”-
-Jen (Pictured Below)
Not only did Jen (pictured below) lose 30lbs, her body composition also changed. She decreased her belly fat while keeping most of her muscle mass.

Weight Loss and Fat Loss are very different
Weight loss is losing mostly muscle and water weight and little bit of fat.
This shows a huge number change on the scale because muscle is denser than fat.

Fat loss is losing lots of fat and little bit of muscle.
This doesn’t show a huge difference on the scale, you would see more of a change by how your body physically looks and how your clothes fit.
Counting your Macros will Help you Sculpt a Strong, Lean Body

Counting only calories will not help you shape and build the body you want.
To flatten your stomach and tone your thighs you have to eat the right amount of Proteins, Carbs and Fats.
For example: If your protein is too low and your carbs are too high, your muscles wont be fed and instead of increasing muscle mass and burning fat your body will burn your muscle and keep your fat stores (Located mostly in your stomach)
This is why: you have to find your perfect Marco ratios to achieve your dream body goals.
“Diet is everything! I used to think I ate ‘healthy’ and I always wondered why I didn’t look the way I wanted to. But now I know why. Now I eat so much more protein to fuel my muscles. I didn’t really take anything out of my diet, just changed the content of what I was eating.”[i]
-Sara( Pictured below)

Knowing the amount of Carbs, Protein, and Fats to eat will help you optimize your weight loss. You will burn more fat while keeping your muscle mass, which will you get a tighter and leaner body you can be proud to show off!
*Note, this is just the template to get your custom protein, carb and fat numbers you have to download our FREE Beginners Guide to Lose Weight available below! The guide has everything you need to lose weight and create the body of your dreams
Counting your calories is still important to reach your weight loss goals, but once you combine it with understanding your unique Macro Blueprint. You are going to see a massive change in the way your body looks.
What are Macronutrients?

Macronutrients are the foundational components that make up everything you eat made up of Carbs, Fats, and Proteins.
All three macros service different, and vital purposes to help you reach your unique goals.
Protein
-Helps retain and increase your lean body mass
-Increases FAT loss!
-Improves Recovery
Carbohydrate
-Most addictive and delicious macronutrient
-Not essential Macronutrient (We don’t need it to survive)
-If you want to lose FAT you will have to decrease your carb intake
-Provides you with FUEL throughout the day and especially through a tough workout.
Fats
-Help absorb nutrients from foods
-Help hormones stay balanced (so testosterone doesn’t drop)
-Help give your body energy and to support cell growth
-Although not a Macronutrient, Fibre is still a very important nutrient for your body.
Fiber
-Important for gut motility and regularity (good poops)
-Binds to cholesterol and removes it (good for heart health)
Click to download your FREE Macronutrient Cheat Sheet: Fast and Easy food options to fit in your macros to reach your weight loss goals.
To get a better understanding about Macros and their impact watch this video!
Macros Made Easy!
References
[1]Science Learning Hub. “Macronutrients”. New Zealand Government. Last modified: March, 2011.https://www.sciencelearn.org.nz/resources/534-macronutrients
[1]Lilla Laczo. “Why Macronutrients are More Important Than Calories.” ShapeScale. Last modified: March, 2017. https://shapescale.com/blog/health/nutrition/why-macronutrients-are-important/
[1]Kristeen Cherney. “Simple Carbohydrates vs. Complex Carbohydrates.” Healthline. Last modified: March, 2015. https://www.healthline.com/health/food-nutrition/simple-carbohydrates-complex-carbohydrates#what-are-carbs
[1]Detour, “The importance of Protein in Your Diet.” detourbar.com.https://www.detourbar.com/pages/the-importance-of-protein-in-your-diet(Accessed: November, 2018)
[1]Medline Plus. “Dietary Fats Explained.” U.S. National Library of Medicine. https://medlineplus.gov/ency/patientinstructions/000104.htm (Accessed: November 2018)
[1]Beauty and the Bench Press. “Macros 101: My Experience with IIFYM.” beautyandthebenchpress.com. https://www.beautyandthebenchpress.com/macros-101-experience-iifym/(Accessed: November 2018).
[1]Caroline Cunningham. “How Counting Macros Helped Me Tone Up Like Never Before”. Philadelphia Magazine. Last modified: October 2018. https://www.phillymag.com/be-well-philly/2018/10/23/counting-macros-weight-loss/#QgLxWU7l2QEcj8Fo.99